Bradfield Consulting-Our
client a reputable law firm located in Lagos is seeking a Business Development
Manager. The candidate who will be a Lawyer, called to the Nigerian bar, will
plan, coordinate, and implement the firm’s practice groups’, and individual
lawyer’s activities with respect to Marketing, Business Development, Public
Relations, and Client Services.
The objective is to increase visibility and
brand recognition to strengthen and expand the firm’s client base.
The candidate will be expected to observe confidentiality of
client and firm matters.
Responsibilities
• Strategic Planning and Implementation: Develops,
implements, and manages the firm’s business development and client services
plan consistently with the firm’s strategic plan and policies set by the firm’s
Partners. Supports and facilitates development, implementation, and tracking of
business development/ marketing plans for 5 practice groups and over 40
individual lawyers consistently with the firm’s plan and policies. Participates
in the firm’s strategic planning activities with respect to evaluation and
improvement of present client relations and services and future business
development opportunities and activities;
• Budgeting: Develops and manages the firm’s business
development and client services annual budget, which includes marketing
expenditures for the firm, practice groups, and individual lawyers;
• Media/Public Relations: Prepares and manages public
relations activities and communications for the firm (or contracts with and
provides oversight to outside agencies), including press releases, new lawyer
announcements and notices, other firm announcements, media materials, and
coordination with any outside PR consultants;
• Advertising: Designs or contracts with and provides
oversight to outside vendors to design print and online advertising and negotiates
media buys and associated contracts;
• Newsletters, Brochures and Promotional Materials: Designs
or contracts with and provides oversight to outside vendors to design, updates,
and maintains online and print marketing and business development materials for
the firm and for lawyers, including firm and lawyer profiles, practice
descriptions, brochures, and electronic newsletters. Also oversees mailing list
creation and updates;
• Photography, Logos, and Promotional Products: Arranges for
professional photo-shoots and maintains image and logo files. Prepares various
art files (headshots, logos, graphics) for use in online and print materials.
Designs artwork and selects products for promotional use at seminars,
conferences, presentations, etc;
• Tracking and Reporting: Maintains firm databases utilised
for marketing, business development, public relations and client services and
generates reports as requested;
• Website and Social Media: Manages the firm’s web site,
social networking for the firm and its lawyers (LinkedIn, Facebook, etc.), and
other electronic communications, including drafting and updating content and
images, evaluating effectiveness, drafting and implementing policies, and
working with outside technical and design consultants as needed;
• Directories and Awards: Manages the firm’s profiles on
online directories and referral sites, submits information for lawyer and firm
awards, promotes awards, and determines which directories should be launched
and maintained;
• Firm Memberships: Evaluates and manages all firm
memberships and works to take advantage of membership opportunities to enhance
the firm’s profile;
• Proposals and Resumes: Supervises and coordinates the
firm’s RFP protocol process, including soliciting RFP’s from appropriate prospective
clients and drafting and submitting proposals for new business as needed.
Participates in planning and presentation efforts as appropriate (including
presentation packets, slides, etc.). Creates and maintains resumes for over 40
lawyers;
• Event Planning/Coordination and Gifts: Manages business
development/client services functions, events, and opportunities for the firm,
including:
- Develops, organizes, and provides support for firm
receptions, conferences, seminars, and other special firm-sponsored events;
- Lawyer receptions and celebrations (and associated gifts);
- Holiday cards, gifts, and thank you gifts for clients or
referral sources.
• Sponsorships and Speaking Engagements: Identifies,
evaluates, and makes recommendations for firm/lawyer participation in
sponsorships, conferences, speaking and writing opportunities, and similar
events. Coordinates activities (RSVPs, promotional products, advertising,
presentation slides, etc.) as needed. Promotes speaking engagements as
appropriate;
• Surveys and Assessment: Designs and conducts – or arranges
for the design and implementation of – client satisfaction surveys and market
research;
• Committee Leadership: Leads the firm Business Development
& Client Services (BDCS) Advisory Committee, including setting agendas,
maintaining the project list, and suggesting issues which should come before
the Committee. Serves as a member of any other committee needing marketing
support;
• Coaching/Training Lawyers: Coordinates training in
business development and client services for lawyers and staff of the firm.
Tracks progress and encourages tailored business development opportunities for
each lawyer and practice group in all locations;
Demands of the job:
• Ability and willingness to work long hours;
• Ability to work with minimal/no supervision;
• Ability to multi task with minimal or no errors;
• Understands the needs and expectations of law firm
clients;
• Experience writing proposals, and responses to requests
for proposals preferred;
• Must be willing and available to travel between the firm’s
different offices as needed and required by the position’s specific duties and
responsibilities.
Qualifications
• Bachelor of Laws (LLB) and Call to the Nigerian Bar (BL)
minimum;
• Master of Laws (LLM) optional;
• Certified Business Development Expert (CBDE)is desired;
• Certificated Business Professional (CBP) is also desired.
Experience
Minimum of five years in Marketing Manager role within a
professional services environment (law firm experience preferred).
Skills/ Personal
Attributes
• Candidate must have a proven record of strong leadership
and consensus building skills.
• Must demonstrate initiative, be highly organized, able to
manage multiple projects while prioritizing work assignments
• Able to work well with lawyers and staff at all levels in
the organization
• Absolute command of Microsoft Office applications
(Outlook, Word, Excel, PowerPoint)
• Proficient in Adobe Creative Suite (InDesign, Photoshop,
Illustrator), Adobe Acrobat Pro
• Website content management systems such as Word Press,
Joomla
• Familiar with SEO and Google Analytics
• Excellent communication and presentation skills.
• Excellent writing skills
• Good organisation, communication and research skills
• Ability to understand the lawyer-client relationship
• (Outlook, Word, Excel, and PowerPoint)
• Ability to set goals, interpret metrics, and implement
projects that will improve online performance and visibility
• Ability to write effectively for public relations and
other purposes, for audiences inside and outside the firm
• Ability to prepare written materials, to support and to
follow-up marketing opportunities for the firm and for individual lawyers
• Ability to evaluate opportunities for business development
and manage a budget
Method of
Application
Interested persons click here to apply
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