Brand Communication Executive Vacancy at Greensprings School, lagos

Greensprings School is a day and boarding school for boys and girls with the mission to promote lifelong learning in an open and caring atmosphere that motivates students to be confident and responsible global citizens.

Greensprings School is recruiting to fill the position below:

Job Position: Brand Communication Executive

Location: Lagos

Job Summary

Reports to the Head of Corporate Strategy. Be responsible for providing media insights and foresights that will be used to create a strategic foundation to achieve the following objectives:

Increase in student population, Increase of international students, Increase in boarding population.Contributes to the school objective of ranking as one of the top 5 schools in Africa

Plan and execute all website, SEO/SEM, marketing database, email, social media and display advertising campaigns

Plan and execute marketing campaigns for admissions and entrance examination.

Identify opportunities for marketing/PR that can lead to the primary objective of increasing student population

Offline review of target markets segments and activities within the organisation for PR worthy events

Measuring and reporting on the performance of all digital marketing campaigns

Design, build and maintain the school’s social media presence

Create and adopt a system to engage and track leads generated from acquisition channels

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Develop strategic relationships with agencies and other vendor partners

Evaluate emerging technologies and provide recommendations where necessary

Engage in physical sales calls to feeder schools and targeted high profile housing estates

Measure and report performance of all digital marketing campaigns, and assess against set goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Website audit, review and regular updates

Generation of content and clever writing for the school’s blog

Explore partnership opportunities that can lead to increase in top of mind awareness and also generate leads for follow-up

Requirements

B.Sc. degree in Marketing or a related Social Science field

Proven working experience in digital marketing

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of ad serving tools (e.g., DART, Atlas)

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

The candidate should have a strong grasp of current marketing tools and strategies

Must be able to lead integrated digital marketing campaigns from concept to execution

Proven working experience in relationship management

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

This person must be organized, resourceful, creative, and have strong interpersonal skills.

How to Apply

Interested and qualified candidates should forward their CV's to: recruitment.anthony@greenspringsschool.com