Adexen-Our client is a large company operating in West
Africa, specialized in the importation and distribution of different products
from branded foods, to fast moving consumer goods, for the best multi-nationals
in the world.
Job Position: Field
Sales Executive
Job Reference: 1219
JOB DESCRIPTION
The Field Sales Executive represents one specific beverage
product in their area, gaining the customers confidence, securing the
availability and visibility at POS and being responsible of the continuous
volume growth. S/He will constantly detect business opportunities and trends in
their area, build up a strong network of decision makers, possessing strong
negotiation skills, and fostering a solution-oriented mindset.
“Living” the product On Premise Culture
Assume and live the product OP Culture. Creation of “kindred
spirits”
Seen as a credible and knowledgeable person to know in the
On Premise. Demonstrates that they are seen as a “Do it now” person by
influential contacts, brilliant knowledge and leverage of all brand properties
Live and breathe the nightlife environment
Engage key consumers through innovative activation that
differentiates product from other drinks.
Take responsibility for personal development and development
as a Trade Marketing Manager
Communication
On premise Know-how and product culture transfer to our
customers
Permanent teamwork with other Trade Marketing Manager and
communication with National On Premise Manager
Develop relative industry relationships (DJs, Promoters,
Endemic Magazines, etc.) that results in business building initiatives
Event Activation
Ensure availability and premium High 5 execution around 3rd
party and product events. Negotiate and execute, pro-actively searching for
opportunities to implement creative elements that drive brand image and to
offset money
Attendance on key 3rd party and product events
Organize incentives for customers under previous
authorization of his superior. Searching the profitability of all invitations
Territory Management
Grow & protect On Premise accounts in the Area.
Permanent analysis of the territory and account specific business to find
opportunities and to drive distribution
Correct positioning of the brand and the product portfolio
in the territory
Identification, care and continuously development of local
and regional On Premise accounts by a proper Route Planning
Set volume goals with each account that includes execution
against product KPI’s. Review business volume and all business building
initiatives permanently
Drive cooperation with the local Distributor’s Sales Force
in order to reach an adequate numeric distribution
Routinely perform Staff Education/Energizers to ensure brand
understanding, perfect serve, and encourage optimum pricing
Administration
Permanent optimization of all OP Tools (OP Knowledge Base,
Infonet, CRM, Warehouse, POS …)
Negotiate and implement commercial partnership agreements.
Offset funds from financial contribution to added value
Fulfillment of report dead lines
Management of the local on-premise Budget. Bottom up
planning and tracking of all marketing tools
Market research
Observation and reports of competitor activities
Active search of new opportunities for the Business in the
region
Identification of EPC outlets
On Premise Marketing
Putting the On Premise marketing strategy into practice
Maintain and utilize tools appropriately (Point of sale
materials) to drive vertical growth. Ensure that all marketing tools are staged
in the right accounts according to international on -premise guidelines
Engage and differentiate the brand through innovative
support following the On Premise vision of bringing added value to our
customers
Key Priorities
Securing the fulfilling of all International and national On
Premise guidelines and the execution standards to reach a vertical growth in
their customers. Continuously tracking of results accordingly
High 5 Execution
Perfect Serve: Ensure a cold product can is given to
consumer when ordered as part of a mixer or as a stand-alone beverage
Perfect Visibility: Stages perfect visibility in order to
optimize sales
Consumption Activation: Sells in appropriate consumption
activation tools and communication pieces
Right Price: Encourage the optimum price for product in all
managed accounts as per international guidelines
Menu placements: Ensures products are listed as per
international guidelines on each menu as a stand-alone beverage and as part of
a long drink
EXPECTATIONS
University degree preferred (Business, Marketing or similar)
Minimum of 4 years’ experience in sales and marketing in
FMCG with track record of success
Strong On Premise industry knowledge, contacts and
experience in the On Premise
Clear understanding of markets, sales & distribution,
competition activity, consumer behavior in FMCG context
Excellent written & spoken English
Strong Analytical & Planning skills
Outstanding local market knowledge, contacts and experience
in “the scene”
Ability to manage and cultivate good relationships
Negotiation and Objection Handling skills.
Business and scene savvy, committed, passionate and able to
live late night lifestyle
Must be proficient in EDV (Word, Excel, Power Point, etc.)
Solution oriented and “Do-it-now” attitude
Strong Personality, Presence, Strong Work Ethic, Style,
Persistent, Reliable, Self-Aware, Sociable, Flexible Availability,
Self-motivated, ambitious
Able to manage time and workload to optimize effectiveness
and efficiency
Self-starter
Ability to work with minimal supervision
Method of Application
Interested persons should click here to apply
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