Bradfield Consulting- Our client a reputable law firm
located in Lagos is seeking a Business Development Manager who will be required
to plan, coordinate, and implement the firm’s practice groups’, and individual
lawyer’s activities with respect to marketing, business development, public
relations, and client services. The BDM will observe confidentiality of
client and firm matters.
The objective is to increase visibility and brand
recognition to strengthen and expand the firm’s client base.
Responsibilities:
Strategic Planning and Implementation: Develop, implement,
and manage the firm’s business development and client services plan
consistently with the firm’s strategic plan and policies set by the firm’s
Partners. Support and facilitate development, implementation, and tracking of
business development/ marketing plans for 5 practice groups and over 40
individual lawyers consistently with the firm’s plan and policies. Participate
in the firm’s strategic planning activities with respect to evaluation and
improvement of present client relations and services and future business
development opportunities and activities;
Budgeting: Develop and manage the firm’s business
development and client services annual budget, which includes marketing
expenditures for the firm, practice groups, and individual lawyers.
Media/Public Relations: Prepare and manage public relations
activities and communications for the firm (or contracts with and provides
oversight to outside agencies), including press releases, new lawyer
announcements and notices, other firm announcements, media materials, and
coordination with any outside PR consultants.
Advertising: Design (or contracts with and provides
oversight to outside vendors to design) print and online advertising and
negotiates media buys and associated contracts.
Newsletters, Brochures and Promotional Materials: Design (or
contracts with and provides oversight to outside vendors to design), update,
and maintain online and print marketing and business development materials for
the firm and for lawyers, including firm and lawyer profiles, practice
descriptions, brochures, and electronic newsletters. Also oversee mailing list
creation and updates.
Photography, Logos, and Promotional Products: Arrange for
professional photo-shoots and maintains image and logo files. Prepare various
art files (headshots, logos, graphics) for use in online and print materials.
Design artwork and select products for promotional use at seminars,
conferences, presentations, etc.
Tracking and Reporting: Maintain firm databases utilized for
marketing, business development, public relations and client services and
generate reports as requested.
Website and Social Media: Manage the firm’s web site, social
networking for the firm and its lawyers (LinkedIn, Facebook, etc.), and other
electronic communications, including drafting and updating content and images,
evaluating effectiveness, drafting and implementing policies, and working with
outside technical and design consultants as needed.
Directories and Awards: Manage the firm’s profiles on online
directories and referral sites, submit information for lawyer and firm awards,
promotes awards, and determine which directories should be launched and
maintained.
Firm Memberships: Evaluate and manage all firm memberships
and works to take advantage of membership opportunities to enhance the firm’s
profile.
Proposals and Resumes: Supervise and coordinate the firm’s
RFP protocol process, including soliciting RFP’s from appropriate prospective
clients and drafting and submitting proposals for new business as needed.
Participate in planning and presentation efforts as appropriate (including
presentation packets, Slides, etc.). Create and maintain resumes for over 40
lawyers.
Event Planning/Coordination and Gifts: Manage business
development/client services functions, events, and opportunities for the firm,
including:
Develop, organize, and provide support for firm receptions,
conferences, seminars, and other special firm-sponsored events;
Lawyer receptions and celebrations (and associated gifts);
Holiday cards, gifts, and thank you gifts for clients or
referral sources.
Sponsorships and Speaking Engagements: Identify, evaluate,
and make recommendations for firm/lawyer participation in sponsorships,
conferences, speaking and writing opportunities, and similar events. Coordinate
activities (RSVPs, promotional products, advertising, presentation slides,
etc.) as needed. Promote speaking engagements as appropriate.
Surveys and Assessment: Design and conduct – or arrange for
the design and implementation of – client satisfaction surveys and market
research.
Committee Leadership: Lead the firm Business Development
& Client Services (BDCS) Advisory Committee, including setting agendas,
maintaining the project list, and suggesting issues which should come before
the Committee. Serve as a member of any other committee needing marketing
support.
Coaching/Training Lawyers: Coordinate training in business
development and client services for lawyers and staff of the firm. Track
progress and encourages tailored business development opportunities for each
lawyer and practice group in all locations.
Other duties as assigned.
Reporting line:
This position reports daily to a designated Partner. The
Partner conducts formal evaluations, reviews or modifies the duties of the
position in conjunction with the other Partners, administer discipline, if
needed, and recommend salary and bonus action.
Supervision:
Candidate will work under the direct supervision of the
Partners.
Personnel
Specification:
Demands of the Job:
Ability and willingness to work long hours.
Ability to work with minimal/no supervision.
Ability to multi task with minimal or no errors.
Understands the needs and expectations of law firm clients.
Experience writing proposals, and responses to requests for
proposals preferred.
Must be willing and available to travel between the firm’s
different offices as needed and required by the position’s specific duties and
responsibilities.
Required Experience:
Minimum of five years in marketing manager/director (or
assistant director) role within a professional services environment (law firm
experience preferred).
Required Personality:
Candidate must have a proven record of strong leadership and
consensus building skills. Must demonstrate initiative, be highly organized,
able to manage multiple projects while prioritizing work assignments, and able
to work well with lawyers and staff at all levels in the organization.
Rewards:
Reasonably compensated with usual benefits.
Job Specification:
Knowledge Needs:
Candidate must have a good knowledge of:
Microsoft Office applications (Outlook, Word, Excel,
PowerPoint).
Adobe Creative Suite (InDesign, Photoshop, Illustrator).
Adobe Acrobat Pro.
Website content management systems (e.g. WordPress).
Familiar with SEO and Google Analytics
Skills:
Excellent communication and presentation skills.
Excellent interpersonal skills.
Excellent writing skills.
Good organisation, communication and research skills.
Ability to understand the lawyer-client relationship.
Absolute command of Microsoft office applications (Outlook,
Word, Excel, and PowerPoint).
Ability to set goals, interpret metrics, and implement
projects that will improve online performance and visibility.
Ability to write effectively for public relations and other
purposes, for audiences inside and outside the firm.
Ability to prepare written materials, to support and to
follow-up marketing opportunities for the firm and for individual lawyers.
Ability to evaluate opportunities for business development
and manage a budget.
Attitudes:
A strong work ethic with a positive, ‘get-it-done’ attitude.
Honesty, integrity, stress tolerance,
self-control, flexibility/adaptability, independence, self-motivated and
commitment to the common goals and values of the Firm.Method of Application
Interested person should click here to apply
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