To support its aggressive growth goals, our client, a Top
Tier Educational Institution is seeking an entrepreneurial, strategic, and
resourceful Marketing & Communications Manager to lead the refinement of
the organization’s brand strategy, as well as manage all related marketing
activities.
Reporting to the Chief Executive Officer, this hire will
oversee the development and implementation of a multi-year, national plan that
is focused on promoting the Institution to donors, students, media outlets, and
other target audiences. Specifically, this hire will be responsible for the
production of marketing collateral (print, email, and web-based), social media
outreach, website and blog maintenance, public and media relations, and
national events, including the School's Annual fundraiser.
This is an amazing opportunity for a savvy and motivated
communications professional to play a critical role in the continued growth of
a nationally recognized and highly successful School.
RESPONSIBILITIES:
Initiate, implement and oversee the strategic marketing plan
for the school.
Develop strategies to manage the school’s image.
Develop strategies to manage relationships with alumni and
other stakeholders.
Maintain a database of corporate, school supporters, alumni
etc.
Maintain on-going communication and information support with
alumni, parents and the media.
Providing information and up-to-date web content about the
school for publication on the website and directories
Liaising with the CEO and HOSs in writing and producing
marketing material (brochures, posters, flyers etc) for the Schools.
Develop in-house skills for marketing
Develop a termly marketing action plan for the Schools to
support pupils recruitment and retention.
Selection and ordering of promotional merchandise for
exhibitions and for use as corporate gifts
Proactively searching out information for PR purposes and
writing press releases in line with the school's policy.
Liaison with, and providing information to, the media and
arranging interviews with members of management where necessary in line with
the school’s policy.
Serve as the school’s primary media contact and foster
relationships with media personnel to enhance the schools’ image and
visibility.
Oversee the management of the marketing and communications
budget to ensure appropriate and effective spending.
SKILLS AND
COMPETENCIES
Strong communication skills with personable appearance
Customer Service skills
Excellent IT proficiency skills and conversant with the use
of social media
Ability to think strategically
Strong Interpersonal skills/Team Player
Creativity and innovative skills
Good problem-solving skills
Fundraising expertise
Strong organisation skills and attention to detail
EDUCATION AND
EXPERIENCE
Candidate should have a minimum of 6 years work experience
in marketing and branding.
Bachelor's degree in journalism, marketing, public relations
with a minimum of Second Class Upper Division from a recognized University
[preferred].
Demonstrated experience and knowledge of marketing
principles and procedures, planning and implementing marketing programs.
Previous experience in managing projects within schedule and
budget and in effectively managing multiple projects simultaneously.
Strong interpersonal skills to work effectively with a
large, diverse, and multifaceted organization.
Experience in writing and editing marketing communications
such as news releases, advertising copy, social media posts, and other
promotional material content, as well as documents such as project proposals,
event plans, customer feedback reports, etc.
Method of Application
Interested persons should click here to apply
