For thousands of people every day, we are more than just a
dairy company. To our farmers, our employees, the communities we serve, the
businesses we work with and the people to whom we bring happiness, FrieslandCampina
means something more. For them it’s not just about what we do, but who we are.
We value talented people from any background who want to
contribute to something bigger than themselves. We encourage all of our 22,000
employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a
difference in your job and influence the bigger picture. Working at FrieslandCampina
means you are contributing to a better world.
Job Title: Consumer Insights Manager
Location: Lagos
Department: B2C -
Marketing
Job Type: Full-Time
PURPOSE OF THE JOB
Assist Consumer and Shopper Insight Manager on running local
and Global consumer related programmes.
Manage Consumer insights, analysis, research projects and
related activities
The business partner for research and insight related topics
for the platforms/marketing team.
Actively develop and advocate the use of a common insights
process and toolset.
Ensure Market, Consumer desires and motivations are being
understood and acted on with right business plans
Support the marketing / brand strategy and brand planning by
identifying key current market, consumer and shopper trends - category/brand
drivers and barriers.
Contribute to the building of a consumer centric
organization.
Job description
In this position, you
will be responsible for:
1. Source of Consumer Insights
Responsible for ensuring the development & generation of
consumer insights through clean & accurate data
Responsible for ensuring relevant data sources are available
to stakeholders.
Responsible for ensuring the development, generation,
storage, & dissemination of consumer insights
Responsible for the professionalization of consumer research
processes in order to ensure accurate & efficient generation of consumer
insights.
2.Project Management
Maintain strong working relationship with agencies
Manage risks in dealing with vendors
Ensuring that objectives of stakeholders are clearly
translated to agencies & in turn, understood by them
Able to manage significant project through the life cycle
Able to prepare detailed work breakdown structure, financial
budget and timelines for the project
Able to define critical path of the project, anticipate
potential obstacles
Able to adapt plan for changing circumstances
Able to allocate resources to meet needs, and performance
objectives
Ensuring that timelines are kept, objectives are met &
key questions are answered
Responsible to problem solve any unforeseen circumstances
that may pop up during the duration of individual projects – need to plan for
buffer on timelines & costs
3. Stakeholder business partner
Co support commercial team in the Integrated Commercial planning
process.
Responsible to ensure stakeholder plans have been
sufficiently challenged to maximize success.
Able to predict changes of consumer behavior and attitudes
in the future and its impact to market and categories
Ensuring accurate market projections for target forecasting.
Ensuring facilitation of activities that will help with
formulation of strategy e.g consumer immersions.
4. People Development & Research Capabilities
enhancement
Utilizing resources of team, both subordinates & peers,
in order to complete tasks at hand
Training/Coaching subordinates, peers, & superiors on
(total company) on how to enhance market research skills e.g. running data,
interpreting data, data acquisition etc.
Requirements
Education, qualification and training
Minimum BSC/HND degree in any field with a 1st Class or min.
2nd Upper. Degree in Marketing, Research, social science, statistics or
economics.
Experience and
Professional Knowledge
Minimum 5 years working in the market research and an FMCG
experience (a plus).
Functional and Technical Skills
Analytical skills
Extensive knowledge of research methodology
Presentation & Communication skills
Time and Project Management skills
Strategic thinking
Knowledge of principles and practical application in market
research
Deep knowledge & long time experience in the field of
consumer behavior(and shopper behaviour a plus).
Compensation benefits
Your salary is based on the weighting of your job, your
experience and your training. FrieslandCampina offers not only a competitive
salary but also training and education on the job because it’s important for
our people to continue to grow. After all, your development is not only good
for your career; our products also benefit from it. The mutual exchange of
knowledge between colleagues is also evident on the work floor. It is, after
all, the most effective way to learn.
How To Apply
Do you want this job? Click here to apply
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