Established in 1975, IFFCO is a United Arab Emirates based
innovative and integrated multi food products Group which manufactures and
markets a wide range of food products. With an established global presence, the
IFFCO Group offers a wide range of food products, related derivatives,
intermediates and services. Our principal activity segments consist of
comprehensive business lines that cover the entire spectrum of consumers’ daily
needs.
Job Title: Manager - Marketing, Personal Care
Industry: Consumer Goods
Employment type: Full-time
Experience: Mid-Senior level
Job function: Marketing, Sales
Job Summary
To formulate and implement marketing strategy for the
business unit across various products to drive revenue, market share,
profitability and other business goals
To conceptualize
promotional strategies in order to build brand image ( Personal Care) for IFFCO
in Africa
Key responsibilities
- To formulate and implement marketing strategy for the business unit across various products to drive revenue, market share, profitability and other business goals
- To conceptualize promotional strategies in order to build brand image for IFFCO
- Propose Overall Category/Product Portfolio Strategy.
- Propose and implement brand portfolio strategy based on category segmentation.
- Develop & Deliver Annual Marketing / Category/ Product Group/ Brand Plan in respect of Volumes, Market Share & Margins in Domestic & international markets; as consistent with the annual business plan.
- Develop and Maintain Brand & Portfolio profitability in terms of top line achievement & bottom line goals.
- Develop & Implement Consumer Relevant Brand Plans involving all aspects of the Marketing Mix, in order to achieve short/long term objectives.
- Develop category insights from market research for use in Communication/Brand Development.
- Maintain Custody of Consumer Brand Spend.
- Drive New Product Development Process.
- Optimize Product Cost while retaining/maximizing value being offered to consumer.
Qualifications and Experience
- 10+ years of related experience in marketing or brand management or sales
- Experience in Personal Care organizations is must.
- Preferred candidate from Nigeria or working in similar profile in Nigeria
- MBA –Marketing
How to Apply
Good Luck!!!
