This is the story of a truly successful company with a rich
heritage and a great track record of growth and strong performance. Guinness
Nigeria is not only regarded as an iconic African company, renowned
internationally for its brands of unmatched quality, but also as a company that
believes in enriching the communities within which it operates, through
investment and active participation in the positive evolution of society.
Job Title: Retail
Activation Representative - Reserve
Level: L6
Reports To: Regional Reserve Manager
AutoReqId: 60121BR
Function: Sales
Reporting Location:
Ikeja Brewery
Business context
Nigeria is a major market for Diageo and has historically
been involved in the sale and manufacture of beer, Lager, RTDs and Malt drinks
within this market.
The Nigerian drinks market is relatively unsophisticated,
but highly dynamic. In that regard, Nigeria represents the greatest spirits
growth opportunity available on the continent.
Diageo Brands Nigeria (DBN) has been established to expanding Diageo’s
operations and portfolio of brands by venturing into the marketing and sales of
Diageo’s already existing rich Spirit brands.
The Diageo portfolio in Nigeria encompasses some of the
finest liquids in existence. With a vast and raging portfolio covering vodka,
gin, Tequila, Scotch & other whiskies, the breadth and diversity of this
portfolio gives Diageo a true point of difference.
Presenting these brands to the target customers and consumer
in a unique and sophisticated manner is motivating, and as such special event
delivery that pulls feet to the outlet and inspires consumers with product
knowledge is a key deliverable in this role.
Purpose of the role
Brilliant Execution of Reserve Trade strategy directly to
Consumers
Great performance in coverage area
Leadership of Reserve brands on the ground
Market Complexity
The business has a challenging growth & innovation
agenda.
The trading environment is dynamic with customer and
consumer trends changing all the time.
Increased competitor entrants.
Leadership Responsibilities
Finger on the Pulse
Ability to identify emerging trends on area and communicate
that knowledge to key contacts within team.
Grow Yourself
Demonstrate self-awareness and commit to growing your own
capabilities. Actively seeks feedback and acts upon it.
Living the Values
The face of the brand in the eyes of the customer, consumer
and media. Proud to represent the brand and Diageo.
Capture Space
Ruthless in ensuring that all QDVPPP objectives are met with
customer base.
Managing For Value
Baseline – aware of financial principles and applies them
within own role.
On Premise Leadership
Baseline – able to build professional, credible
relationships with consumers.
Top Accountabilities
Develop customer plans and negotiate with key customers,
secure corporate partnerships (circa 30 customers per region) including banks,
oil companies, etc. in region.
Works with Reserve Regional Manager and training department
and HR to build personal sales capability.
Responsible for ensuring the retail redistribution standards
are adhered to by distributors and VSMs
Qualifications and
Experience
Graduate with a minimum of 2years commercial expertise
gained across Sales/Consumer Marketing.
Problem Solving skills
Good communication skills – written and verbal
Experienced driver with valid license
Target driven & Result oriented
Creative/ innovative
Commercial experience and understanding, preferably within
FMCG environment.
Understanding of the total alcoholic drinks market
On Trade experience (either retail or supplier) advantageous
How to Apply
Do you want to join Guinness? Then click here to apply
Comments
Post a Comment