Our mission at YellowDot is to transform your life through
unique mobile products; outstanding service and our passion to bring the latest
innovation to you. Discover the best mobile games, get access to Africa's
largest video portal and so much more. Visit www.yellowdotafrica.com.
Job Title: Digital
Marketing Manager
Job description
We are currently looking for an experienced Digital
Marketing Manager who will develop, establish and maintain our digital
marketing strategy across Africa. As part of this job role, you will:
Conduct research with the Business Development team to
determine requirements for existing and future products.
Conduct analysis of customer research, marketing conditions
and competitor information.
Implement effective country marketing plans together with
our local teams.
Implement marketing plans for specific new products and help
with go-to-market strategies.
Coordinate all marketing, advertising and promotional
activities across Africa.
Interface with media and liaise with radio stations, PR and
advertising agencies.
Develop and maintain marketing strategy across Africa with
an emphasis on digital marketing.
Requirements:
Business or marketing related degree – a must
Experience in all aspects of developing and managing
marketing strategies with emphasis on digital marketing
Experience in the VAS, mobile or mobile app market, and
working with telecom companies
Analytical and reporting skills on ROI and key performance
metrics of marketing plans
Ability to develop, text and design marketing campaigns for
online and offline marketing activities
An understanding of website maintenance and Social Media
management
How to Apply
If you would like to join one of the fastest growing VAS
companies in Africa? Then click here to apply
