Our other business focus areas include a developing agro
allied business producing sugar, rice and palm products; fertilizers to
facilitate agricultural development in Nigeria, cement production to help
develop Nigeria’s infrastructure, and a number of support businesses providing
packaging, transport and logistics services.
Job Title: Trade Marketing Manager
About The Job
- Develop a TM strategy and annual TM plan for each category in the portfolio which delivers excellent trade execution to support/deliver the key consumer/brand objectives
- Develop channel specific activities to exploit the particular opportunities identified for each category
- Develop and provide the Sales teams with appropriate tools and support materials to drive outstanding execution of the TM category plans (sales presenters, POS materials)
- Ensure that the TM plan takes full account of the Sales team’s ability to execute it and prioritise key initiatives to avoid overloading the field team
- Develop a trade visibility programme which showcases the FMN portfolio in retail channels and encourages shoppers to select Golden Penny products over competitors
- Ensure that all NPDs are fully supported by a comprehensive TM activity programme to maximise the chance of success for the new product(s)
- Develop clear objectives for each Trade activity and undertake pre- and post-promotion evaluation to determine ROI and if the activity met its objectives
The person must:
Be self-motivated
Have good interpersonal skills
Be technology driven
Be very detailed and research oriented.
Be able to multi-task
Qualification
5 ‘O’ level credits including Mathematics and English in not
more than 2 sitting
Bachelors Degree
Experience
Minimum 5 years sales experience in a major FMCG blue chip
organization
How to Apply
Interested persons should click here to Apply
Good Luck!!!
