If you’ve ever tried to go somewhere unfamiliar with public transportation in Lagos, then you must have heard about Lara.ng. Lara has been tremendously helpful in getting people to their destination over the past year with a 100,000+ user base and counting.
Every great message requires an equally exceptional Product Evangelist to magnify the good news to potential users.It’s why, the creators of Lara.ng (RoadPreppers) are hiring a Product Evangelist to spread the Lara story from its current Early Adopter phase to the Greater Majority user base.
You are a high-spirited individual, who is a marketer at heart; an analytical thinker and a doer. You will use clever strategies and tactics to segment, target and acquire new users. You will drive the execution of our Go-to-market strategy and propel product adoption. You will identify growth opportunities and work closely with a cross-functional team to turn these opportunities into reality.
Your Responsibilities
- Work with engineering and product team to understand and clearly communicate our innovative product to a greater majority commuter user base.
- Create engaging user and customer-facing product content that can be used to drive digital marketing campaigns (product demonstrations, videos, landing pages, email, direct mail, etc.)
- Create PowerPoint presentations, product collateral, and other content needed to support product evangelism and marketing efforts
- Building influencer lists and establish communications with them
- Develop creative strategies and growth hacking tactics to reach B2C & B2B buyers; fueling demand.
- Create highly targeted inbound and outbound digital marketing campaigns to generate interest and demand.
Minimum Qualifications:
• BA/BS degree or equivalent practical experience.
• 2 years of experience in sales, marketing, sales operations and/or program management.
• Ability to speak and write in English fluently, well articulated and idiomatically.
• Ability to operate as a self-starter and independent thinker
Preferred Qualifications:
- Demonstrated problem-solving skills, with the ability to handle highly strategic and challenging business problems.
- Demonstrated interest in the technology industry, solving mobility issues, and in Lara’s technology and business.
- Ability to execute complex, data-driven campaigns with excellent problem-solving, strategic and analytical skills.
- Ability to work on multiple projects simultaneously and prioritize projects in a rapidly- changing work environment.
- Ability to travel and work flexible hours on occasion.
How to Apply
To apply, forward your CV to hello@lara.ng
Good Luck!!!
