Job Title: Assistant Manager, Marketing
Location: Lagos
Level: Mid-Senior level
Employment type: Permanent contract
The Assistant Manager, Marketing job description below shows major duties and responsibilities that makes the role so crucial in the marketing department:
- Drafting integrated marketing plans
- Designing and implementing marketing campaigns to sell company products and projects
- Writing vendor briefs and engaging with vendors to ensure that performance targets are clearly set and met
- Make presentations to clients, management and the project development team regarding projects, initiatives or products
- Articulating new product initiatives and developing product specific go-to-market strategies
- Act as advocate and champion for client briefs and product initiatives
- Carry out market research and surveys, and facilitate focus groups
- Provide or oversee the provision of quality databases, and consistent management of same, for the use of SDRs, Account Executives and/or agents.
- Plan, organize, and implement market surveys to obtain data that provides insight to market trends and consumer requirements
- Interpret data obtained from market research/survey to produce results useful in taking effective business decisions
- Employ knowledge of company goals in carrying out marketing operations
- Establish good working relationships and rapport with clients to ensure continued patronage and minimal consumer attrition
- Support clients in the development of pricing strategies to set suitable prices for products
- Conduct surveys to determine possible reception of a new product by a target market
- Provide necessary material and support in the preparation of annual marketing plans and quarterly activity schedule
- Prepare and present regular reports to management on the results and activities based on approved marketing plans
- Oversee the design and publication of promotional materials and marketing materials
Educational and Essential Requirements
- Bachelor’s degree in any field of study; however, Marketing, Business Studies, Economics, and other business-related disciplines are mostly preferred.
- Minimum of 4 years in a Marketing role
- Must have agency experience or currently working with an advertising or IMC company
- APCON Membership is a desirable requirement
Skills, Abilities and Knowledge
- Ability to handle fast-paced environment and to multi-task
- Excellent written/oral communication skills
- Articulate, strong interpersonal skills, team oriented and personable
- Strong ownership, execution, and follow up skills, with a bias to action
- Ability to self-manage projects, high level of organization, overcome obstacles
- Creative thinking – ability to ideate new marketing programs and events
- Strong analytical and organizational skills
How to Apply
Good Luck!!!
