.png "Senior Manager- Digital Marketing at MTN Nigeria")
Do you want to be a part of a mission that delivers a bold new digital world to Nigeria and Nigerians?
Then, join MTN Nigeria!
Welcome to our Y’ello
family where our people are our most critical competitive assets.
If you are passionate
about working for a brand that believes and invests in YOU while delivering the
best value to those they serve, then THIS is the place.
Our Employee Value
Proposition enables you to work with meaning, connect to develop, thrive in
positivity, and grow with purpose, all-round, in all aspects to Live inspired.
It’s a great place to
work!
Job Title: Senior Manager- Digital Marketing
Reports To: General Manager Brands and Communications
Division: Marketing
Mission
·
To drive MTN's Digital
strategy and execution across all digital channels and touchpoints. This
includes but is not limited to digital media, digital advertising, content
strategy, corporate identity and advertising, social media, and Group digital
properties.
·
To conceptualize,
execute and manage all digital media communication campaigns for the MTN Brand,
in line with the overall marketing strategy and other divisional initiatives.
·
Implement a robust
digital marketing acquisition vision and optimize all digital platforms'
financial and operational performance by inspiring a team of onsite, Social
Media, Content, Paid media/SEO and Analytics/ CRO leads.
Description:
·
Develop MTN's Digital
strategy and execution across all digital channels and touchpoints. This
includes but is not limited to digital media, digital advertising, content
strategy, corporate identity and advertising, social media, and all MTN Group
digital properties.
·
Conceptualize and
execute all digital media communication campaigns for the MTN Brand, in line
with the overall marketing strategy and other divisional initiatives.
·
Drive customer
acquisition, leads, and revenue generation across designated digital channels
/platforms
·
Lead the development of
content strategy and innovative social media engagement initiatives to drive
brand differentiation and affinity
·
Use of data analytics
for campaign optimization, tracking, and predictive learnings for future
proposition development and social engagements
·
Proficiency in the use
of Martech and Digital Marketing tools like Google Analytics, Mix Panel, Apps
flyer, Metabase, Data studio, MailChimp for real-time performance tracking,
revenue generation, and the development of competitive strategies
·
Ensure adherence to
legal, compliance, and communication policies to forestall breaches and
reputational backlash on the MTN brand
·
Lead the maintenance,
management and performance of the MTN website www.mtn.ng and all associated
websites
·
Improve the design,
usability, content, and conversion points of the company's website to meet
relevant KPIs
·
Lead and manage in-house
creative development to ensure faster route-to-market
·
Monitor projects and
ensure they are delivered to budget and on time
·
Define new digital
products and requirements based on the technological roadmap & business
strategy of MTN Nigeria working with key business stakeholders
·
Analyze and interpret
user journey stats in order to improve customer experience
·
Lead team to prioritize
and sign off on all projects based on strategic importance; resource
availability etc.
·
Determine and track
man-hour requirements
·
Work closely with
Information systems on website functionality and proper change request
processes
·
Monitor and evaluate
relevant media agencies to deliver on strategy, creativity, and output.
·
Lead the digital
marketing team in establishing a strong cross-departmental relationship with
other Lines of Businesses (LOBs), Legal, etc.
·
Coach and train the team
to ensure understanding of the objectives and goals of the department,
awareness of set targets/requirements and regularly review their training
needs.
·
Review performance of
individual team members and complete appraisals in accordance with the employee
performance appraisal procedures and time schedules.
·
Identify training
requirements of team members, develop program to address knowledge gaps and to
enrich knowledge repository within the department.
Education:
·
First Degree in
marketing, social sciences etc.
·
A master's Degree or
post-graduate diploma in Marketing, Digital Marketing, Business Administration
or a related discipline
·
APCON Certification
·
Relevant certification
in Digital Marketing
·
Fluent in English
Experience:
Experience: 9 - 17 years’ experience which includes:
·
8+ years of experience
in Marketing, Digital marketing, APCON certification
·
4+ years experience in a
leadership role driving large-scale digital media strategy
·
Experience in managing
agency relationships and in, planning and buying display media, building
campaigns, implementing bidding strategies
·
Expert knowledge of
Digital analytics, Funnel optimization, lead generation, customer acquisition
and revenue generation on digital platforms
·
Proficiency in campaign
development, A/B testing, media buying and channeling, UX, SEO & campaign
optimization
·
Proficiency in the use
of Digital Marketing tools like, Google analytics, Mix Panel, Apps flyer,
Metabase, Data studio, MailChimp etc.
·
Campaigns and deriving
customer insights a major plus
·
Exceptional
troubleshooting skills and should thrive in high expectation scenarios with
many stakeholders
·
Exceptional communicator
who inspires the team and can engage C-level audience on relevant topics in a
time-efficient manner
·
Strong communication and
writing skills
·
Interpersonal skills
·
Strategic Marketing
Management Skills
·
Project Management
Skills
Application Deadline
2nd of February, 2024
